Campaigns, InstantReach

Campaigns

	Manage Campaigns Use this section once your Campaign has been created. Here you can edit, delete and view the campaigns you have already set up. Manage Campaigns Use this section once your Campaign has been created. You can see live reports on the campaigns you have launched and you can also edit, delete and view the campaigns you have already set up. Reports Click on ‘Campaigns/Manage Campaigns’ to see the list of your active Campaigns. Click on ‘View’ next to the Campaign that you want to view. To Access the all-important Report menu, click on the ‘Report’ option on your chosen Campaign Dashboard Once the Campaign has been launched it is the Campaign Report that shows you the real-time status of email delivery. You can use this information to confirm the date your campaign was sent, the number of Emails that have been successfully delivered so far, the number that have failed, the number bounced and the total sent. Most importantly, if you have built web links into your Email campaign you can track the responses to these by counting the total number of click-throughs and the number of unique clicks in order to gain a firm grasp of the sales response by individual Email recipient. You may also track how many people have used the ‘Forward to a Friend’ button to forward their Email to a friend, how many have unsubscribed and how many have newly subscribed. Statistics You can click on the ‘Statistics’ tab to see a live view of Campaign Email delivery in a pie chart by Arrived, Send Failed, Soft Bounced (e.g. users inbox was full) and Hard Bounced (e.g. wrong email address or email server down). You can also see how many Emails are as yet unread, the total reads and the unique reads. Links The ‘Links’ tab shows how many times each campaign link has been clicked in real time. The links can be any link on the web. To maximise your sales results we recommend that you use our InstantReach Professional service which includes an integrated web site. This site includes Google search ranking technology to optimise traffic from casual outside browsing in addition to focused Campaigns. Results You may have a more detailed extract of the report database Emailed to you the form of a spreadsheet. This allows you to perform your own analysis. Once you enter your Email address you can click one of the three buttons; • Generate Read Report and Send • Generate Bounce Report and Send • Generate Link Report and Send Actions The Actions tab displays all of the contacts that received the Campaign.
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	Create Campaign It’s easy to send out Emarketing emails with InstantReach. Simply point it to any web page (even your own home page) and it substitutes the required marketing hooks and links for you. Or just use an existing template. It’s easy to send out Emarketing emails with InstantReach. Simply point it to any web page (even your own home page) and it substitutes the required marketing hooks and links for you. Or just use an existing template. Existing Templates Click the ‘Create Campaigns’ button on the left of the ‘Campaign Dashboard’. This will bring up your first campaign tab – ‘eShot Type’. If you wish to simply start from a previously created template then click the top option. (If you have an existing web site campaign that you wish to use, you may enter the URL for the page by clicking the third option.) As soon as you click an option you will be taken to the second tab where you will be asked to choose the template for your Campaign. You should now click ‘Next’. The ‘Campaign Details’ tab will be created for you and you should complete the details requested. Click ‘next’ once done. Now that the basic structure of your Campaign message is ready, you can select who to broadcast it to. The ‘recipients’ tab allows you to do this and as you develop and build your hosted database, you will see your choice of mailing lists grow. For now we may select from two Mailing Lists; ‘All Contacts’ or ‘Test’. Once the target mailing list has been selected you may now enter the text for your marketing email. You do this using the ‘Edit Text Content’ tab. Use the mail merge fields at the top of the message area by clicking on them at the appropriate point in your message. Do not be alarmed that the text reads e.g. ##FirstName## as this is merely a placeholder for the database and will be updated with the real information when you finally send it. When finished you may click the ‘next’ button to move forward to the ‘Preview’ tab. You can now view the Text version and the HTML version of your email to check for any anomalies in how everything has been brought together. You may wish to amend e.g. line spacing to bring everything into alignment. InstantReach has a very useful feature which allows you to try out your final email by sending a copy to yourself or anyone else. This allows you to see the finished article as anyone else would see it in both HTML and Text format before you commit to a bulk send. This can be a potential life saver! When you have completed your checks you are ready for broadcast and you have the option of sending now, sending later or just saving the whole campaign as a draft. Send Now To send now simply click this button and you have completed the ‘Start Campaign’ segment. You may now track the responses to your campaign in real-time from within the Campaign Manager.
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